UTM Link Builder
A free UTM builder creates trackable campaign links by appending utm_source, utm_medium, and utm_campaign parameters to your URL, so you can measure which social posts drive traffic and conversions.
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Start freeHow to use this tool
- Enter the destination URL.
- Enter source, medium, and campaign labels.
- Copy the URL and confirm that it opens the intended page.
Example
Use source=instagram, medium=social, and campaign=october-launch to distinguish one campaign in analytics.
What the result means
UTM labels identify visits only when your analytics system captures them. Never include personal information or secrets.
Where to go next
Frequently asked questions
What are UTM parameters?
UTM parameters are tags added to a URL (source, medium, campaign, term, content) that analytics tools use to attribute traffic to specific campaigns and channels.
Do UTM links affect SEO?
UTM parameters are for analytics on outbound links you share; use canonical tags on your own pages so parameterized URLs are not indexed as duplicates.
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