Founder Post System: A Repeatable Way to Write Posts About Your Startup

What is a founder post system?

A founder post system is a routine that turns the work you already do into posts. Instead of inventing topics, you capture raw material during the week, sort it into a few repeatable post types, and draft in one block of time.

Step 1: Capture raw material

Keep one running note. Add a line whenever something happens that someone else could learn from: a bug you fixed, a question a customer keeps asking, a decision you reversed, a number you can verify. Capture first and judge later.

Step 2: Sort notes into post types

Pick three to five post types and reuse them. Familiar shapes make drafting faster and help readers know what to expect.

• What we shipped and why: a change, the problem behind it, and what it means for users.
• What we learned: a mistake or surprise, told plainly.
• A customer question answered: the question, the answer, and where to read more.
• How we work: a process or tool choice with its trade-offs.

Step 3: Draft in a batch

Set a weekly block and draft several posts at once from the note. Start each draft with the point, then the context, then the detail. Use only facts you can support. If you cite a number, name where it came from, and do not share customer details without permission.

Step 4: Review, then schedule

Read each post once for accuracy and once for tone. Check that claims about your product match what it does today and that you are not promising features that are not live. Schedule the approved posts across the week on the platforms where your audience actually reads, and leave room for a reactive post when something happens.

A worked example (illustration only)

Imagine a founder who shipped a fix for a slow settings page. The captured note says what was slow and what changed. It becomes a what-we-shipped post. A support question about exporting data from the same week becomes a customer-question post. The details are invented to show the flow and are not real results.

Common mistakes

• Writing only launch announcements.
• Sharing numbers without a source or date.
• Posting only when there is time, which makes the account go quiet in busy weeks.

Frequently asked questions